ABOUT JOYCELYN

Joycelyn David is a trailblazing entrepreneur and thought leader in multicultural marketing, technology and cross-cultural business leadership. With 20+ years of experience in corporate marketing, Joycelyn has worked with  global brands and clients in a variety of roles including go-to-market, product marketing and communications.

In 2019, she acquired AVC, one of Canada’s leading multicultural marketing agencies. And in 2023, she founded Tulong Technologies, a  start-up focused on creating culturally intelligent AI data infrastructure. Joycelyn was named one of the “Most Influential Filipinas in the World” in the category of Thought Leadership, and in 2023, 2024 and 2025, her companies ranked as “Top Growing Companies” by the Report of Business, Globe and Mail.

With a marketing background spanning 20 years at global organizations, Joycelyn is the quintessential big-picture thinker who brings her signature "anything's possible" approach to every strategic challenge. Prior to acquiring AVC in 2019, Joycelyn served as Global Head of Customer Go-to-Market Strategy, Digital Business Leader and Product Marketing Director for Western Union, where she spearheaded the company's fastest-growing digital business unit. 

An active industry voice, Joycelyn serves on the boards of POCAM (People of Colour in Advertising and Marketing) and the Multicultural Marketing Alliance Canada, while frequently contributing as a speaker and guest lecturer. She holds degrees from the University of Alberta and York University and resides in Toronto with her husband Abe and son Lorenzo.